Drop your app.
We finance and run the publishing.
You built something. Now it needs to reach people.
Most indie developers hit the same wall: they know their app is good,
but paid acquisition takes capital they do not have and expertise that takes months to build.
Nocturne removes both blockers. We put up the budget and run the campaigns. You bring your app and your creatives. We bring the capital, the infrastructure, and four weeks of real campaign data. No money out of your pocket at any point during the program.
How it works
Open to any developer with a live app on the App Store or Play Store.
No pitch deck. No idea-stage projects. You need something live with a paywall before we can do anything useful together.
We are not a large publisher and that is intentional. You stay fully in control of your product, your content, and your communication. Nocturne handles the technical side — campaign setup, budget, measurement, optimization. Four weeks, then a clear answer.
Nocturne injects an initial budget and launches the first campaigns. We measure what matters: CPI, install volume, early funnel behavior. Buying data, not users.
We shift focus to the trial funnel. Trial start rate, trial-to-paid, early retention. We iterate on the paywall and creatives with what the data shows.
We confirm the signal. Best creatives graduate to the trial campaign. We build a picture of what the cohort economics look like at scale.
We review the numbers and give you a clear answer. If the signal is there, we make a formal proposal. If it is not, we tell you exactly why.
The deal
If we move forward after W4, the terms are always the same. No negotiation. No custom arrangements. No decisions based on who you are or how well you pitch.
- Nocturne finances everything. The campaign budget is on us, from day one through the full program and beyond if we continue.
- 50/50 revenue share, lifetime. Nocturne keeps financing and running acquisition indefinitely. You keep building the product.
- You own everything. Your app, your brand, your content, your communication. We handle the publishing layer only.
- If we pass: you keep the data. Four weeks of real campaign numbers, yours to keep regardless of the outcome. No strings.
For most indie developers, campaign budget is the bottleneck, not the product. The deal is standard because the value is in the execution. Same terms, every time.
What you bring
- A live app with a paywall (iOS or Android)
- Your own creatives — videos, screenshots, UGC. We give you direction, you produce the material.
- Ownership of your content and communication. That side is yours, always.
Why Nocturne
We're not a fund. We're not an agency. We're a small independent studio that has spent real money running paid acquisition on mobile apps and learned every lesson the expensive way. We know what a good CPI looks like, what a broken paywall looks like, and what it takes to turn installs into revenue.
We also wrote the full playbook — campaign setup, creative loops, cohort monitoring, ROAS calculation. Everything we use ourselves, open.
Apply to the program
Send us your app. If the numbers are there, we finance the campaigns and we publish together.
Have a doubt?
Book a slot directly. No middleman, no sales funnel.
