Blog

Notes from building independent mobile apps. Acquisition, monetization, cohort analysis.


Growth
User Acquisition as an Indie Studio
Campaign setup, creative management, measuring profitability, and monitoring cohorts in real time. The full paid acquisition playbook from a studio running real campaigns with real money.
March 24, 2026 15 min read
Community
Batch W25 — 15 builders, 6 weeks
In September 2025, we ran our first community program. 15 builders. Every type of project. Here is what they shipped.
October 2025 5 min read